Privacy Policy

What we collect & why

We collect only the information necessary for our business purposes, such as providing you with our products and services, completing your orders, contacting you regarding order status, customer support, and relevant marketing or other ancillary services related to our fashion and apparel offerings.

Sensitive Personal Data or Information (SPDI)

For the purpose of this Privacy Policy, Sensitive Personal Data or Information (“SPDI”) shall have the meaning assigned to it under the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011. Wherever applicable, the term Personal Information in this Privacy Policy includes SPDI, as mandated by law.

Payment Information & Cookies

• We do not store your debit card, credit card, or UPI information. All payments are processed securely through trusted third-party payment gateways.
• We do not rent, sell, or trade your personal information.
• We use cookies to recognize repeat visitors and analyze traffic patterns on our website. This information is anonymous and used only to improve website functionality and user experience.

Collection of Personal Information

We collect personal information when you voluntarily provide it to us. For example, when you purchase a product or register on our website, we may collect your:

• Name
• Gender
• Email address
• Mobile number
• Shipping address
• Billing address

If you subscribe to newsletters or promotional communications, we may collect your email address. We may also collect additional information if you use special services or features offered on our website.

We use this information internally for order processing, communication, service delivery, and customer support. We may also collect anonymous demographic or statistical data that does not personally identify you. You confirm that the information you provide is accurate, current, and that you have the legal right to share such information with us.

Use and Processing of Personal Information

The personal information collected by us may be used for the following purposes:

• To manage customer requests, enquiries, and complaints
• To respond to your queries and provide information about our products and services
• To personalize your shopping experience
• To analyze user behavior and improve our offerings
• To notify you about new product launches, offers, or important service updates
• For legitimate business and operational purposes
• To comply with legal obligations or respond to lawful requests by authorities
• For any purpose directly connected with our business operations

Disclosure of Personal Information

We do not share your personal information with any third party for their marketing purposes without your consent.

We may disclose personal information only in the following cases:

• To delivery partners, payment gateways, and service providers strictly for order fulfillment and operations
• To comply with legal, regulatory, or judicial requirements
• In the event of business restructuring, merger, or sale of assets

All third parties are required to follow reasonable security practices and confidentiality obligations.

Cookies Policy

Cookies help us improve your experience on our website by understanding usage patterns and preferences. Cookies do not store personal or sensitive information.

Cookie Control: You may choose to disable cookies via your browser settings. However, disabling cookies may limit certain website features or functionalities. We recommend keeping cookies enabled for a better experience.

Information Provider’s Rights

You have the right to withdraw your consent for the use of your SPDI at any time by contacting us at theshadesofskin@gmail.com.

Withdrawal of consent will be prospective in nature.

If you withdraw consent or do not provide required information, we reserve the right to discontinue the relevant services.

You may also write to us to access, review, modify, or correct your personal information. We are not responsible for the authenticity of information provided by you. Certain information may not be modified or deleted if restricted by law or legal proceedings.

Security Practices and Procedures

We use reasonable technical and organizational security measures to safeguard your personal information. We may engage third-party service providers (within or outside India) to store or process data, and such providers are required to maintain reasonable security standards.

We shall not be held responsible for any loss, damage, or misuse of information caused by events beyond our reasonable control, including natural disasters, cyber-attacks, or other force majeure events.

Personal Data Deletion Requests

Users may request deletion of their personal data by contacting The Shades of Skin Customer Support at theshadesofskin@gmail.com or through the Contact Us page.

To process such requests, users must provide sufficient information to verify identity, such as registered email, phone number, or order details. Certain data may be retained where required for legal compliance, fraud prevention, or dispute resolution.

Grievance Redressal

Any discrepancies or grievances related to the processing of personal information may be addressed to:

Grievance Officer
The Shades of Skin
Email: theshadesofskin@gmail.com

We aim to resolve grievances within a reasonable timeframe.

Policy Updates

The Shades of Skin reserves the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting on the website. You are encouraged to periodically review this Privacy Policy to stay informed of updates.